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The article we chose from Fortune Magazine is entitled “3,2,1 Countdown to the Snapchat Revolution” and is written by Jessi Hempel, Adam Lashinsky, Marty Jones, and Chanelle Bessette. The article discusses the history of Snapchat and the past and present challenges it has had to face. This ranges from the lawsuit brought by one of the original founders to rejecting an acquisition offer from Facebook of over $3 billion. Big businesses are not apt to jump on the bandwagon for marketing purposes because of their lack of data collection. The discussion varies from what the app actually is, “a disappearing-photo-sending service,” the changing demographics of the users, and how the app has evolved over time.


File nameDate UploadedVisibilityFile size
18 Jul 2022
40.2 kB



  • Subject
    • Business

  • Institution
    • Dahlonega

  • Event location
    • DETI 3rd Floor of Library

  • Event date
    • 31 March 2014

  • Date submitted

    18 July 2022

  • Additional information
    • Acknowledgements:

      Wendy Walker