Induction Ceremony Keynote Speech: What Facebook Knows about You that You Don't Know they Know

Abstract

Dr. Messineo, Associate Professor of Sociology at Ball State University was the keynote speaker at the joint induction ceremony for Pi Gamma Mu, Alpha Kappa Delta (sociology), Epsilon Delta Omicron (economics), Phi Alpha Theta (history), Pi Sigma Alpha (political science) and Tau Sigma (transfers students) at Le Moyne College in Syracuse, New York on November 23, 2015. This paper is a written version of that presentation, which discusses Online Behavior Advertising and its ramifications.