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While males tend to rely more on the use of exercise to maintain a healthy physique, females focus primarily on their diet to achieve these results (Yates, 1983). The concept of self-monitoring is an important aspect of this process, especially in females. The self-monitoring perspective relates to how individuals control behavior in social settings, interact with other individuals, and their self-presentation overall (Snyder, 1979). Taking the concept of the self-monitoring perspective and applying it to a college setting, the question was raised whether females would be more likely to choose diet beverage choices over non-diet beverage choices. Further, we wanted to see if the selection of diet beverages was more likely when the behavior was more public. Both males and females were covertly observed making beverage choices in private or public settings. Results were analyzed using a Chi-square test, and showed that females’ preference for diet beverages was not significantly influenced by the setting. Males showed a stronger preference for regular beverages than females, regardless of the setting.


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  • Event location
    • Open 3rd Floor

  • Event date
    • 4 April 2013

  • Date submitted

    18 July 2022

  • Additional information
    • Acknowledgements:

      Dr. Stephen Smith