Effects of Background Music on Alcohol Consumption

Abstract

The effects of the pace of background music and the presence of a distraction on the consumption of alcohol were tested. Observations were made at a bar in 30-minute intervals that coincided with the playing of different paces of music (fast, medium, and slow). Observations were also separated by the presence or absence of a distraction, such as a football game televised in the bar. Covertly observations were recorded of the total alcohol consumption of selected groups seated together at tables. Results showed a positive correlation between pace of music and alcohol consumption, with faster paces associated with higher alcohol consumption. There was no significant effect of the presence of a distraction on alcohol consumption.