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Despite the genre of comics, Satirist Mark Russell’s The Flintstones highlights mature motifs that cover topics such as democracy, genocide, bullies, and war, to name a few. Is it possible that a civilization during prehistoric times can accurately reflect current social concerns? Specifically, Fred and Wilma Flintstone in Bedrock epitomize human nature in the 21st century through their exploration of materialism. In addition to the character development of Fred, the arrangement and placement of panels help to emphasize his obsession with consumerism. Using a twist on the names of recognizable name products helps emphasize his theme. For example, Starbucks Coffee is called Starbrkk’s Coffee, UGGH replaces UGG, and Louis Voaytton represents Louis Vuitton.

Clad in animal pelts, Fred is the middle-class American. His exhausting pursuit of “crap” to make Wilma and himself happy is only making them miserable. Thus, this two-volume story is a satire that delves into the destruction of man as he searches for his own identity in a society struggling to be happy and to fit in.

Today, from children to senior citizens, this country is brand obsessed, with the emphasis on status. From this paper, I hope the audience gains a new perspective on the responsibilities of being a consumer. Individuals must be aware that these products are consuming them by making people believe that these products make or break their lives. My presentation sheds light on the negative impact of materialism in our lives not only as independent people but also as a society.


This is a metadata-only record.



  • Subject
    • English

  • Institution
    • Oconee

  • Event location
    • VMR 1 Enter Guest PIN 2001

  • Event date
    • 17 April 2020

  • Date submitted

    19 July 2022

  • Additional information
    • Acknowledgements:

      Matthew Horton