Evolutionary Attraction Theory and Online Dating

Abstract

Evolutionary principles drive our behaviors. Even with evolved cultural intricacies, we still use our subconscious in mate selection. According to the evolutionary attraction theory, heterosexual males select mates with physical indicators of fertility while women select mates for short term and long-term purposes. Mate selection is based on both physical indicators of fertility as well as the ability to provide resources necessary to care for offspring. Males have traditionally provided for the family by working a job and providing financial security while women reared children. In a modern context, gender roles have shifted as women are becoming more educated and involved in the workforce.

This study was designed to determine whether or not evolutionary attraction theory still applies; specifically, if women’s changing roles in society affect the type of male they are attracted to for long-term mating. Heterosexual females aged 18-25 rated male online profiles with regard to resources and overall physical attractiveness. It was expected that women would find men of average physical attractiveness with more resources, such as finances and education, more attractive than men with more physical attractiveness and less financial resources. Results are discussed in terms of current evolutionary theory and acceptability of online mate selection.